St Louis Social Media Marketing

You might think no one ever clicks on Facebook ads but you are not correct if you think that. Facebook is estimated to make $4 billion in revenue from ads this year. That clearly means Facebook ads are a serious thing. Plus, 2 billion people use Facebook. That means every two in 7 people on the earth use Facebook and it is just not right, logically, to not advertise on a platform with that many people.
Let’s look into how Facebook ads work and how your business can benefit from them.
How Do Facebook Ads Work?
Facebook ads come in a range of different varieties. You can use them to promote your Facebook page, specific posts from your page, or even your website. While Facebook tries to keep traffic on itself, you can easily send a sizeable number of visitors to your website from Facebook, stats say.
Facebook ads stand apart from most of the other types of digital advertisements because they can be very precisely targeted. You can target the ads based on location, demographic data and the interests of people according to their Facebook profiles.
Once you’ve created an ad, Facebook will prompt you to set the budget for your ad and it will let you know according to your budget how many clicks or impressions you’ll get.
Ads are displayed to users in the sidebar and the News Feed section of Facebook.
We’ll now have a detailed look into the CPC ads displayed on Facebook. Facebook uses other types of ads that can be used to increase brand awareness and engage visitors but the CPC ads are the major source of diverting users from Facebook to your website.
Who can benefit from Facebook Ads?
People often not get the desired results from Facebook ads because they don’t do it the right way. It is a good practice to try new marketing channels, but it must be done in the right way. If you are confused, hire the services of a digital marketing company rather than wasting money on experimentation.
Facebook ads are display ads and not search ads. They are supposed to create demand rather than fulfilling them. People use Facebook to connect with friends and family not to buy stuff online.
If you are using Facebook ads to convert visitors to clients/customers, you need to use low-friction conversion. If you immediately ask a visitor to buy a product or hire your services, stats say they’ll go back to Facebook. Instead of offering a product for sale, create a landing page that asks to submit an email address or sign up for your newsletter.
As a general rule, Facebook ads are for the businesses that earn money from their customers over time and not for the ones who try to earn as much as they can at one time.
Facebook Ads – Targeted with precision
The biggest mistake someone can make with Facebook ads is not targeting them the right way. Facebook is the only platform that lets you target the audience of your ads with pinpointed precision and if you are not utilizing this feature of Facebook ads you are wasting your resources on them.
Facebook ads give you the freedom of targeting your ads according to Location, Age, Gender, Interests, Connections, Relationship Status
Languages, Education, and Workplaces.
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Everyone Uses Facebook, Your Business Should Too Because Of Targeting

All the targeting options are useful for different businesses and advertisers but most of the marketers usually focus on age, location interests and gender.

• Location Targeting

Facebook allows you to target your ad to a specific location. For example, if you want to display an ad to people within a set distance from your business, Facebook can let you do that. You can also target ads to a state, a city, country or zip code where you want the ads to be displayed.

• Age and Gender Targeting

On Facebook, you can target your ads according to the age and gender of the audience. It is a good practice to start advertising with the age group that is already your customer. For example, if the bulk of your customers/clients are men aged 24-40, target them on Facebook and once you get positive results you can expand the horizon.

• Interest-based targeting

This is the most useful feature of Facebook ads but people often don’t know how to take advantage of it. Facebook offers two types of interest-based targeting, Broad Category Targeting and Precise Interest Targeting.

• Broad Category Targeting

Facebook has broad categories for targeting ads that include gardening, consumer electronics, horror movies, engaged, away from hometown, has a birthday in a week, expecting parents and more.
Broad category targeting might seem to be a good way to reach out to a large number of people but stats show that these users often cost more and spend less and this type of targeting is not efficient in most of the cases.

• Precise Interest Targeting

Precise interest targeting is a method of targeting users according to the information they have given on their profile like their listed likes and interests, the apps they use, the pages they’ve liked and other information they have provided on their profile.
Precise interest-targeted ads usually have the best ROI. Facebook provides a large variety of interests ranging from Game of Thrones to underwater rugby. When you start adding interests to your ad, Facebook suggests other related interests and categories that you can add to your ad.
A mistake people make in precise interest targeting is that they select the group with the largest number which, intrinsically, contradicts the purpose of precise interest targeting. For example, you don’t want to select the people who like Donald Trump. The right thing to do would be to choose people whose political inclination is with the republicans.
Final Thought:
Hampton’s Legacy SEO is a digital marketing solutions company based in St. Louis Missouri. We can cover all your marketing needs and can help you get the best ROI from Facebook ads. If you need our assistance, leave a message in the comments section or call us at 314-954-0712.